While browsing the tech news, the hot news I found today was “Amazon Aims To Kindle Interest In E Books”.  The hot Story was as follows:

Amazon, the e-tail giant with thick roots in the sale of physical books, will reportedly make a push into the hardware space with the release of Kindle, a new e-book reader. Amazon has apparently secured a deal with Sprint to give Kindle the ability to access the retailer’s site anywhere via the EVDO network. E-books are just part of Amazon’s clear push into digital media sales.

According to careful approximations Amazon’s  60% revenue comes from book selling, and this device Kindle will let the users to get directly connected to Amazon Book Store. Nothing but optimizing their book selling. Before this Amazon has also launched Online Video Download store in September 2007.  Nothing new, but it’s strategy that rock always.