Dell has tried to get into the phone market before but don’t seem to have the brand image for cool-looking cell phones so hitching a ride with recent acquisition, Alienware, just might change their fortunes.

The arguments that seem to support these rumours include:

• Dell’s earlier attempt to enter the sector
• Apple, HP, Asus already have mobile divisions
• Dell has poached Motorola executive Ron Garriques to run their ‘Global consumer’ group
• Alienware would provide a striking design solution for the product
• Dell and Google have already been the subject of rumours about a ’surprise’ announcement at the 3GSM World Mobile Congress

Dell’s Strategy Analytics Director Neil Mawson suggested:

“It makes sense for Dell to have a high-profile entry back into the market because its last effort with PDAs pretty much flopped.”

At CES this year Alienware created a stir with their 48 inch curved monitor which dominated gadget blogs for most of the week. It looks like they may be just about to do the same at 3GSM.